Spanish voice over, natively reviewed.
Spanish is one language and many audiences. We cast the accent and the form of address of the country you are speaking to, because listeners hear the difference in the first sentence.
Accents and variants of Spanish.
- Spain (Castilian)
- Uses vosotros and distinguishes the sounds of z and s. The default for audiences in Spain.
- Mexico
- The country with the most Spanish speakers, and a voice widely understood across Latin America.
- Colombia
- Often described as clear and unhurried. Accents vary a great deal inside the country, so we pick the one that fits the audience.
- Argentina and Uruguay (Rioplatense)
- Uses vos instead of tú, and says ll and y with a soft sh sound. Immediately recognisable.
- Chile
- Quick, with weakened consonants and a lot of local slang, so formal scripts suit it better than casual ones.
- Peru and the Andes
- Slower and more consonant-clear, common for audiences across Peru, Ecuador and Bolivia.
- Caribbean
- Cuba, Puerto Rico and the Dominican Republic, with softened final sounds and local vocabulary.
- United States Spanish
- For audiences of mixed origin, with plain wording and English product terms left as they are.
- Neutral Latin American
- A studio convention that avoids local slang and voseo. Accepted by many audiences, native to none.
What a native Spanish reviewer checks.
- Form of address
- Tú, usted, vos or vosotros: we agree one for the market and keep it through every module or prompt.
- Vocabulary by country
- Ordenador or computadora, móvil or celular, coche or carro: the script is matched to the country.
- Numbers and English terms
- How decimals, currencies and English product names are said, which differs by market.
Writing for Spanish.
- Spanish usually runs longer
- The same idea takes more words than in English, so timings, slides and animations need room.
- Local or neutral
- A local voice builds trust and a neutral one travels. Decide by audience size and budget before writing.
- Formality sets the tone
- Usted keeps distance and tú is warmer. Banks, healthcare and training for older staff usually lean to usted.
Spanish voice over: questions.
Spain or Latin America?
Pick the market where most listeners are. A Spain voice sounds foreign in Mexico and the reverse, and many viewers will say so in the comments.
Is there one Spanish that works everywhere?
Neutral Latin American is the closest, and it is widely used in dubbing. For marketing and support, a local accent is usually more persuasive.
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Tell us your Spanish project.
Tell us your content, languages and timing on one short page. A producer replies.