Japanese voice over, natively reviewed.
Japanese has levels of politeness that set the entire tone of the voice. The brief should say who is speaking and to whom.
Accents and variants of Japanese.
- Standard Japanese (Tokyo)
- The standard of broadcast, training and corporate content.
- Polite customer voice
- A courteous voice for service, IVR and customer content.
- Casual voice
- A relaxed reading for consumer and social content.
What a native Japanese reviewer checks.
- Politeness level
- Keigo, the respectful register, differs by speaker and listener. We agree which one applies.
- Readings of kanji
- The same characters can be read several ways, so a reviewer marks ambiguous names and terms.
- Katakana loanwords
- English terms are written in katakana and have set pronunciations.
Writing for Japanese.
- Direct translation is too blunt
- A literal English translation often sounds abrupt in Japanese.
- Numbers and counters
- Japanese counts objects with different counters, and the script must use the right ones.
- Pitch accent
- Pitch changes meaning, so a native listener checks names.
Japanese voice over: questions.
Do we need different voices for formal and casual?
Often yes. The register is part of the brand.
Can software read kanji correctly?
Often it cannot for names and rare words, which is why a native check matters.
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Tell us your Japanese project.
Tell us your content, languages and timing on one short page. A producer replies.