In short
- Use one row per line, with an ID, the scene or time, the exact words, pronunciation notes and direction.
- Write the words as they are spoken: numbers in words, abbreviations spelled out, one idea per sentence.
- Add a glossary of names and terms, because a voice cannot guess how your brand names are said.
The format
Set the script out as a table so each line can be cast, timed and reviewed on its own. Copy this layout and keep it for every project:
| ID | Scene or time | Line, as spoken | Pronunciation | Direction |
|---|---|---|---|---|
| 01 | 00:00 | Welcome to the new Aeris dashboard. | Aeris: AIR-iss | Warm, medium pace, smile on welcome |
| 02 | 00:05 | Everything you need is on one screen. | - | Slight lift on one screen |
| 03 | 00:11 | Open settings, then choose notifications. | - | Clear, one beat after settings |
Rules for writing for the ear
- Write numbers as they are said: write two thousand and twenty-six, or twenty twenty-six, rather than 2026, and choose one.
- Spell out abbreviations and say whether they are read as letters or as a word.
- Keep each sentence to one idea. A listener cannot go back to re-read.
- Read the script aloud before you send it, and change anything you stumble over.
- Mark pauses with a slash and stress with capitals, only where it changes the meaning.
What to add to the script
The audience and the setting where they will hear it, the language and accent, the tone in a few words, and a reference video or recording if you have one.
Add a glossary at the top: brand and product names, people's names, place names and technical terms, each with how it is said. This single list prevents most corrections.
- Mark what is spokenSeparate the words to be said from notes, on-screen text and instructions.
- Number every lineIDs make it easy to ask for a change to one line without confusion.
- Send the pictureIf a video exists, send it with the script, so timing and tone can follow it.
Common script problems
| Problem | Why it matters | Fix |
|---|---|---|
| Long sentences with several clauses | The voice runs out of breath and the meaning is lost | Split into two or three short sentences |
| Written-style words such as leverage and seamlessly | They sound stiff when spoken | Use the words you would use in conversation |
| Numbers and symbols left as digits | The voice may say them in an unexpected way | Write them out as they should be spoken |
| Names with no pronunciation note | The voice guesses | Add them to the glossary with a spoken guide |
